Short-Term Rental Design & Development

Are you a first-time entrepreneur venturing into the world of rental properties? Or perhaps an experienced landlord looking to streamline your setup process? Say goodbye to the headaches of buying furniture from multiple websites, spending precious time assembling, and risking negative reviews from unprepared launches.

Whether you're own a short-term retreat or a comfortable long-term rental, cu·​rat·​ed suites delivers exceptional designs that blend style, functionality, and sustainability.  Explore how our innovative approach to rental design can transform your property into a standout destination for every kind of stay.

WHO ARE WE

cu·​rat·​ed suites is a division of Signature Designs by Shandra Ward.  Ms. Ward has over 25 years of experience in designing both residential and commercial spaces. Launching her career as a set designer for local theaters and crafting captivating storefront windows, Shandra honed in on her creative skills.

She undertook diverse projects, including showroom design for prominent furniture retailers and collaborating with architects on multimillion-dollar ventures. Recognizing her talent for crafting living spaces that seamlessly blend beauty with functionality, she established her own design firm infusing each project with a unique and refreshing perspective.

WHAT WE DO

cu·​rat·​ed suites aims to help property owners create memorable brands for their guests and alleviate the stress of design and setup. The service focuses on enhancing the guest experience through thoughtful design choices, including space planning, color schemes, and furniture arrangement.

We use a holistic process that looks not only at the people involved, but also the products they use, environments they will work in, and the processes they will go through as they seek ways to exceed the expectations of their guests.

Our goal is to help our clients foster meaningful environments and unforgettable experiences.  Our expertise lies in creating captivating interiors for short-term vacation rentals, corporate accommodations and boutique hotels. From branding to furnishing, accessorizing, and styling, we specialize in transforming properties into inviting havens tailored to your needs and the needs of your guests.

WHY WE DO IT

Noticing that many short-term rental businesses struggled to stay operational beyond a year, she set out to uncover the underlying issues. Her investigation revealed that many of these properties had subpar designs. They often lacked an inviting atmosphere, featured furnishings that were poorly scaled, and suffered from a lack of design continuity.

In response to the challenges faced by short-term rental owners, Shandra developed a design program called "My Signature BNB". This program covers fundamental design principles, including color usage, space planning, and other key elements to help create cohesive and inviting spaces. While the program was successful, many participants found they needed further assistance in fully realizing their property’s potential. Recognizing that effective design involves more than just selecting and placing items, Shandra launched cu·​rat·​ed suites.

Schedule a Complimentary 15-minute Discovery Call and let's talk about it!

"OUR CORE MISSION IS TO EMPOWER OUR CLIENTS TO ACHIEVE THEIR GOALS AND SUCCEED IN THEIR ENDEAVORS. THEIR SUCCESS IS OUR SUCCESS, AND WE ARE DEDICATED TO PROVIDING THE SUPPORT AND SOLUTIONS THEY NEED TO THRIVE."

Increasing revenue for short-term rentals involves a mix of strategic pricing, effective marketing, and operational efficiency. Here are key strategies:

• Dynamic Pricing: Use dynamic pricing tools to adjust rates based on demand, seasonality, and local events. This helps maximize revenue by charging higher rates during peak times and attracting guests during off-peak periods with lower rates.
• Optimize Listings: Create appealing and accurate listings with high-quality photos, detailed descriptions, and guest testimonials. Highlight unique features and amenities to stand out.
• Enhance Guest Experience: Provide exceptional customer service and amenities to encourage positive reviews and repeat bookings. Consider offering extras like local guidebooks, personalized welcome packages, or complimentary services.
• Leverage Multiple Platforms: List your property on multiple booking platforms (e.g., Airbnb, Vrbo, Booking.com) to reach a broader audience. Ensure consistency in pricing and availability across all platforms.
• Invest in Marketing: Utilize social media, local partnerships, and targeted advertising to increase visibility. Engaging content and promotions can attract potential guests and build your brand.
• Manage Reviews: Actively respond to guest reviews, both positive and negative. Addressing feedback promptly can improve your reputation and attract more bookings.
• Seasonal and Special Offers: Offer discounts for extended stays, last-minute bookings, or during off-peak seasons to increase occupancy rates and attract different types of travelers.
• Streamline Operations: Use property management software to automate bookings, manage calendars, and handle guest communications efficiently. This reduces administrative overhead and improves overall guest experience.

By implementing these strategies, short-term rental owners can enhance their property’s attractiveness, optimize revenue, and build a strong reputation in a competitive market.